YBhg Dato’ Wan Latiff has a wide experience in international trade. He started his career with Tourism Malaysia in 1984 before joining Malaysia External Trade Development Corporation (MATRADE), the National Trade Promotion Agency, under the Ministry of International Trade and Industry in 1997. While with Tourism Malaysia, he was posted as Director at its Tokyo office, promoting tourism services exports to Japan. With MATRADE, he served as the Trade Commissioner for almost nine years at MATRADE’s Cologne, Toronto and New York offices where he accumulated more experience in international trade. Currently, he is the Chief Executive Officer of MATRADE. He has also performed various other functions including in export promotion, finance, HR, procurement and strategic planning.

He obtained a Bachelor Degree in Economics from the National University of Malaysia (UKM) and Master in Business Administration from Mara University of Technology (UiTM). He also attended a two-year Intensive Education Programme on Tourism at the Rikkyo University, Tokyo and the 5th ASEAN Senior Management Development Program (5SMDP) at Harvard Business School.

Dato’ Wan Latiff has been actively involved in various committees for the trade and export development in relation to the economic advancement for Malaysia.